Launched in September 2006 as Rojo Research, the company provided fan consumer behavior and demographic research to support sponsorship sales efforts for college & professional athletics organization.

Rojo has quickly grew to become the largest providers of research to NCAA institutions, performing fan studies over 100 colleges and universities in the U.S and Canada.

In 2011, LOYALTIVA was introduced as a flexible and affordable mobile fan retention platform to engage and incentivize all fan interactions with a team.

As based in Portland, Oregon, we know the young do not come here to retire as claimed in Portlandia, yet the Rose City might enjoy the greatest ratio of PhD baristas in the country.